Privacy policy

Not only our analysis products provide clarity, but we, Elementar India Private Limited (“we”), also intend to create the greatest possible transparency in data protection: In the following, we would like to inform you whether or not and if, to what extent and for how long we process personal data from you.

We reserve the right to change and adapt this Privacy Policy at any time in compliance with the statutory provisions and internal Guidelines.

Elementar India Private Limited is responsible for processing personal data on this website.

You can contact the data protection officer of Elementar India Private Limited at: kamlesh.joshi@elementar.com

a) If you only visit our website

When you visit our website, our web servers temporarily save the connection data of the inquiring computer (IP address), time of the server inquiry, the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us (referrer). It is not possible for us to draw conclusions about a natural person from this data.

Our interest in processing of the aforementioned user data consists in particular in ensuring the functionality and security of our information technology systems and in optimizing our web content.

The processing is necessary to protect our aforementioned legitimate interests. The legal basis for this is Rule 7 of The Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011

b) If you use our contact form or our service hotline

If you use our contact form or our service hotline, we will process your name together with the form of address, the name of the company you work for, your e-mail address and all other information you provide us with in this regard to process your request. In addition, your IP address is processed and your data is compared with our database in order to determine a possible association with previous requests and thereby provide better feedback.

The processing is based on your voluntarily given consent. You can withdraw your consent at any time. The withdrawal has no influence on the lawfulness of the data processing that took place before the withdrawal. The data will be deleted as soon as your inquiry has been handled, you have withdrawn your consent or have requested us to delete the data or until the statute of limitations of your claim to information and other claims.

c) If you subscribe to our personalized  newsletter

You have the option to register for our personalized newsletter on our website.

If you subscribe to our e-mail newsletter, we store your IP address and the time of registration and confirmation. Our legitimate interest consists in being able to prove your registration and, if necessary, to investigate any possible misuse of your personal data.

In addition, when you register, we process your name, the name of the company you work for, your e-mail address and, if applicable, details of your title and areas of interest in order to adapt the information in the newsletter to your personal needs. The newsletter contains information about our company, analytical systems, services and after-sales services and invitations to events or trade fairs as well as technical information based on your details and customized to your interests. In order to send you the information, we will use your e-mail address and, if applicable, other details that you provide when registering or that we already have. The processing of these personal data serves also our legitimate interest in direct marketing.

In addition, we evaluate your user behavior within the sent newsletters by combining receipt and reading confirmations as well as information about the links you have clicked on for statistical purposes.  We analyze the interests that you indicate when registering for the newsletter and your personal data as well as your reading behavior with regard to the newsletter and - if you are a customer - merge these with your data in the customer database.

This processing of your personal data is based on your consent.

The provision of your personal data is necessary in order to provide you with information tailored to your needs. If you do not provide your personal data or do not give the required consent, we will not be able to provide you with the respective individualized information.

You may withdraw your consent at any time with effect for the future.

The processing of your data until withdrawing remains lawful. You can withdraw your consent by clicking on the link provided in every newsletter e-mail or by sending a  message to the contact details given in the imprint.

d) If you request a download of our files

When you request a download of our files, you simultaneously consent to receive our newsletter tailored to your interests (see section 2c). You can revoke your consent at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. The processing of your data that was carried out until the revocation remains lawful. You can declare the revocation by clicking on the link provided in each newsletter or by sending a message to the contact details provided in the imprint.

The following data is processed for the supply of the files:

-           Salutation

-           First and last name

-           E-mail address

-           Company

-           Country

-           IP address

This processing of your personal data is based on your consent, which you give by clicking the corresponding button.

If you request a download of our files, we store your IP address and the time of registration and confirmation. Our legitimate interest consists in being able to prove your download and, if necessary, to investigate any possible misuse of your personal data.

The files offered for download contain technical information about our services and products. We analyze the personal data you provide to us when requesting the download and - if you are a customer - merge these with your data in the customer database. It is our legitimate interest to learn about the main interests of our users and customers in order to align and optimize our marketing.

e) Attending a webinar

We offer various webinars about our products and services. To register and participate in the webinars, you will need to provide us with the following data:

•          Title

•          First and last name

•          E-mail address

•          Country

•          Company/organization

We need this data in order to provide you with the login details for the webinars and to identify you. We process this data to fulfill our contractual obligation to offer you webinars. We will also use your e-mail address after the webinar to send you materials about the webinar you attended.

By registering for the webinar, you agree to receive advertising materials. We will use your e-mail address as well as your first and last name to send you advertising materials. This will exclusively include further details about your chosen webinar, information about upcoming webinars and similar events, products and applications. You can revoke your consent at any time with effect for the future using the link provided at the bottom of each e-mail, without incurring any costs other than the transmission costs according to the basic rates..

For the webinar, we use the services of LogMeIn Inc., 333 Summer Street, Boston, MA 02210 USA (hereinafter: LogMeIn). We have concluded a data processing agreement with LogMeIn. In this agreement, LogMeIn agrees to comply with the applicable data protection regulations.

Your webinar data will be deleted automatically at the end of the webinar. We store the data for advertising purposes until you revoke your consent.

LogMeIn will process and store your data on servers in the United States, among other places.

Click here for more information about privacy at LogMeIn https://www.logmein.com/trust/privacy.

f) Participation in prize draws, competitions or similar promotions

From time to time, we offer you the opportunity to participate in prize draws, competitions or similar promotions. In order to process these promotions, personal data such as title, name, address, e-mail address and, if necessary, other data required for the promotion may be collected and processed.All personal data provided as part of such a promotion will be used exclusively for the purpose of processing the promotion, e.g. for determining the winner, notifying the winner or sending the prize. The data will be deleted after the end of the promotion, provided that there are no retention obligations.
 

g) Use of cookies

Our website uses so-called cookies in several places. Cookies are small text files that are sent to your browser by our web server when you visit our website and are stored on your end device for later retrieval. They serve to make our offer more user-friendly, effective and secure.

Overview of used cookies:

Technically necessary cookies

They enable the proper use of our website.

We use technically necessary cookies or rather process the data collected in this context on the basis of our legitimate interests, which arise from the above-mentioned purposes, which are not opposed by predominant interests on your part.

(1) Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses cookies, which are stored on your end device for up to two years and enable an analysis of your use of the website. The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of your visits to our website. Whenever you visit our website, this personal data, including the IP address of the Internet connection you use, is usually transferred to a Google server in the USA and stored there.

Google uses the data and information mentioned above, among other things, to evaluate the use of our website, to compile reports on website activities for us, and to provide further services in connection with the use of our website.

We store the data for 26 months. 

We have activated the IP anonymization function of Google Analytics on our website. The IP address transmitted by your browser when using Google Analytics is not merged with other data from Google.

You can prevent the setting of cookies at any time by means of a corresponding setting in your browser and thus permanently object to the setting of cookies. In addition, a cookie already set by Google Analytics can be deleted at any time via your browser or other software programs.

It is possible to prevent the collection of data generated by Google Analytics, which is related to the use of this website and the processing of this data by Google. For this purpose, the browser add-on must be downloaded and installed under the link https://tools.google.com/dlpage/gaoptout . The installation of the browser add-on is considered as an objection by Google. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics.

Finally, you can also prevent the transfer of data to Google Analytics by setting an opt-out cookie in your browser.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Analytics can be found in the Google privacy policy at https://www.google.de/intl/de/policies/privacy/  There you will also receive further information on your rights and settings options to protect your privacy.

(2) Google Ads

We use the online advertising program Google Ads from Google. In the context of Google Ads we use conversion tracking. Google sets a cookie on your device if you have reached our website via a Google ad on an external website. The cookie is valid for 90 days.

Google provides us with statistical evaluations using the information collected by the cookies. We learn the total number of users who clicked on our advertisement(s) and were redirected to our website. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data, in particular we cannot identify users on the basis of this information.

We ourselves do not collect and process any personal data. By using Google Ads and conversion tracking, we pursue our interest in showing you advertisements that could be of interest to you, to make our website more interesting for you and to be able to calculate advertising costs accordingly.

Due to the use of conversion tracking, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of conversion tracking. We hereby inform you according to our state of knowledge: Through the integration Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, Google will receive your IP address as well as statistical information (browser type and version number, address of the previously visited website (referrer), date and time of the request) and the address of the pages you call up on our website.

You can prevent this in various ways: a) by adjusting your browser settings accordingly, in particular by suppressing third-party cookies, so that you do not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads; c) by deactivating interest-based ads from providers that are part of the self-regulation campaign "About Ads" via the link https://www.aboutads.info/choices; d) by permanently deactivating them in your browsers under the link https://www.google.com/settings/ads/plugin. Please note that in this case, not all functions of our website may be available.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Ads can be found in the Google Privacy Policy at https://www.google.de/intl/de/policies/privacy/ and https://policies.google.com/technologies/ads?hl=en  There you will also receive further information about your rights and settings to protect your privacy.
 

(3) Google Analytics advertising function

We use the Google Analytics advertising functions on our website. This includes Google Analytics reports on performance by demographic characteristics and interests. These reports allow us to break down our site visitors by age, gender and interests and target our ads to the relevant target audience.

For this purpose, Google links data collected by Google Analytics with data generated by Google from interest-based advertising and third-party visitor data.

We store the data for 26 months.

You can prevent the use of the Google Analytics advertising feature in a number of ways: a) by adjusting your browser settings accordingly; b) via the Google ad settings on https://www.google.com/ads/preferences/?hl=en c) by adjusting your cookie settings accordingly, or d) by deactivating it on the Network Advertising Initiative (NAI) website at https://optout.networkadvertising.org/. Please note that in this case not all functions of our website may be available.
 

(4) LinkedIn Insight tag

We use the Insight tag of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn") on our website. With this measure, we want to design our website to meet the needs and convenience of our users and continuously optimize its content and technology.

The LinkedIn Insight tag allows for the collection of information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website's audience and display performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal information for advertising purposes in their LinkedIn account settings.

For more information about the purpose and extent of LinkedIn's data collection and processing, please see LinkedIn's privacy policy at at https://www.linkedin.com/legal/privacy-policy . There you will also find further information about your rights and settings to protect your privacy.

You can decide at any time via your browser settings whether to execute the Java-Script code required for the tool. Please note that in this case not all functions of our website may be available.

As an alternative to changing your browser settings, you can click on the following link to prevent LinkedIn from collecting data on this website in the future:  https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
 

(5) Social plug-ins

On our website we use the plug-ins of the social networks Twitter and Youtube. We do not use direct plug-ins, but use the so-called Shariff solution. You can decide for yourself if and when data is transferred to the operators of the respective social networks. When you visit our website, no data is automatically transmitted to the social networks. Only when you click on the respective button does your browser establish a connection to the servers of the respective social network.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information about your rights and settings to protect your privacy.

a. Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA, https://twitter.com/de/privacy .

b. Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, https://www.google.de/intl/de/policies/privacy .

6)Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site (https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar  )

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. We store your data in a secure operating environment that is only accessible to authorized persons. If you wish to contact us by e-mail, please bear in mind that, due to the nature of the Internet, the confidentiality of the information transmitted can never be 100% guaranteed and the content of e-mails could possibly be viewed by unauthorized third parties.

After expiry of the intended storage period, withdrawal of any consent granted or successful objection to the processing of your personal data and after expiry storage requirements as per statutory rergulations , if any, your personal data will be completely deleted, unless you have expressly consented to any further use of your data or this is otherwise legally permissible or necessary.

Your personal data will not be passed on or otherwise transferred to third parties unless this is stated in this Privacy Policy and the transfer is necessary to achieve the stated purpose (e.g. to commissioned technical service providers) or you have expressly consented to this.

If you have any questions that are not answered by this Privacy Policy or if you would like more detailed information on a specific subject, please contact our data protection officer at the details given above.

Date: April 2022