Privacy policy

Not only our analysis products provide clarity, but we, Elementar UK Ltd, Earl Road, Cheadle Hulme, Stockport, SK8 7JS ("we"), also intend to create the greatest possible transparency in data protection: In the following, we would like to inform you whether or not and if, to what extent and for how long we process personal data from you.

We reserve the right to change and adapt this Privacy Policy at any time in compliance with the statutory provisions.

Elementar UK Ltd is responsible for processing personal data on this website. The contact details are as follows:

Elementar UK Ltd
Isoprime House,
Earl Road, 
Cheadle Hulme, 
Stockport,
SK8 7JS
United Kingdom

Phone: +44 (0) 161 488 3660
E-Mail: dataprotection-uk[at]elementar.com

You can contact the data protection officer of Elementar Analysensysteme GmbH at

Dr. Thomas Lapp
Datenschutz dr-lapp.de GbR
Berkersheimer Bahnstraße 5
60435 Frankfurt

phone: +49 69 95408864
e-mail: datenschutz@dr-lapp.de

a) If you only visit our website

When you visit our website, our web servers temporarily save the connection data of the inquiring computer (IP address), time of the server inquiry, the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us (referrer). It is not possible for us to draw conclusions about a natural person from this data.

Our interest in processing of the aforementioned user data consists in particular in ensuring the functionality and security of our information technology systems and in optimizing our web content.

The processing is necessary to protect our aforementioned legitimate interests. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.

b) If you use our contact form or our service hotline

If you use our contact form or our service hotline, we will process your name together with the form of address, the name of the company you work for, the country in which the company is based, your e-mail address and all other information you provide us with in this regard to process your request. In addition, your IP address is processed and your data is compared with our database in order to determine a possible association with previous requests and thereby provide better feedback.

The processing is based on your voluntarily given consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time. The withdrawal has no influence on the lawfulness of the data processing that took place before the withdrawal. The data will be deleted as soon as your inquiry has been handled, you have withdrawn your consent or have requested us to delete the data or until the statute of limitations of your claim to information and other claims.

c) If you subscribe to our personalized newsletter

You have the option to register for our personalized newsletter on our website to obtain relevant information from us and our group companies (section 7).

If you subscribe to our e-mail newsletter, we store your IP address and the time of registration and confirmation. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR (legitimate interests). Our legitimate interest consists in being able to prove your registration and, if necessary, to investigate any possible misuse of your personal data.

In addition, when you register, we process your name, the name of the company you work for, your e-mail address and, if applicable, details of your title and areas of interest in order to adapt the information in the newsletter to your personal needs.  The newsletter contains information about our company, analytical systems, services and after-sales services, invitations to events or trade fairs as well as technical information based on your details and customized to your interests. The legal basis for sending such information is your consent. In order to send you the information, we will use your e-mail address and, if applicable, other details that you provide when registering or that we already have. The processing of these personal data serves also our legitimate interest in direct marketing. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR.

In addition, we evaluate your user behavior within the sent newsletters by combining receipt and reading confirmations as well as information about the links you have clicked on for statistical purposes.  We analyze the interests that you indicate when registering for the newsletter and your personal data as well as your reading behavior with regard to the newsletter and - if you are a customer - merge these with your data in the customer database.

This processing of your personal data is based on your consent. The legal basis for this is Art. 6 para. 1 s. 1 lit. a GDPR.

The provision of your personal data is necessary in order to provide you with information tailored to your needs. If you do not provide your personal data or do not give the required consent, we will not be able to provide you with the respective individualized information.

Data transfer to our group companies is based on your consent in accordance with Section 7.

You may withdraw your consent at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. The processing of your data until withdrawing remains lawful. You can withdraw your consent by clicking on the link provided in every newsletter e-mail, by sending an e-mail to datenschutz@elementar.com or by sending a message to the contact details given in the imprint.

Insofar as the receipt of our newsletter is not based on your consent, but is legitimized by another legal basis for the purpose of direct advertising, you can object to the processing of personal data concerning you for the purpose of such advertising at any time, Art. 21 para. 2 GDPR. Your personal data will then no longer be processed for this purpose. You can declare your objection by sending an email to datenschutz@elementar.com or by sending a message to the contact details provided in the legal notice.

d) If you request a download of our files

When you request a download of our files, you simultaneously consent to receive our newsletter tailored to your interests (see section 2c). You can revoke your consent at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. The processing of your data that was carried out until the revocation remains lawful. You can declare the revocation by clicking on the link provided in each newsletter, by e-mail to datenschutz@elementar.com or by sending a message to the contact details provided in the imprint.

The following data are processed for the supply of the files:

• Salutation
• First and last name
• E-mail address
• Company
• Country
• IP address

This processing of your personal data is based on your consent, which you give by clicking the corresponding button. The legal basis for this is Art. 6 para. 1 p. 1 lit. a GDPR.

If you request a download of our files, we store your IP address and the time of registration and confirmation. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR. Our legitimate interest consists in being able to prove your download and, if necessary, to investigate any possible misuse of your personal data.

The files offered for download contain technical information about our services and products. We analyze the personal data you provide to us when requesting the download and - if you are a customer - merge these with your data in the customer database. The legal basis for this is Art. 6 para. 1 s. 1 lit. f GDPR. It is our legitimate interest to learn about the main interests of our users and customers in order to align and optimize our marketing.

e) Attending a webinar

We offer various webinars about our products and services. To register and participate in the webinars, you will need to provide us with the following data:

• Title
• First and last name
• E-mail address
• Country
• Company/organization

We need this data in order to provide you with the login details for the webinars and to identify you. We process this data on the basis of Art. 6 (1) Sentence 1 lt. b GDPR to fulfill our contractual obligation to offer you webinars. We will also use your e-mail address after the webinar to send you materials about the webinar you attended.

By registering for the webinar, you agree to receive advertising materials. The associated data processing takes place on the basis of Art. 6 (1) lt. a GDPR. We will use your e-mail address as well as your first and last name to send you advertising materials. This will exclusively include further details about your chosen webinar, information about upcoming webinars and similar events, products and applications. You can revoke your consent at any time with effect for the future using the link provided at the bottom of each e-mail, without incurring any costs other than the transmission costs according to the basic rates.

For the webinar, we use the services of GoTo Technologies Ireland Unlimited Company, The Reflector 10 Hanover Quay, Dublin 2 D02R573, Ireland (hereinafter: GoTo). We have concluded a data processing agreement with GoTo. In this agreement, GoTo agrees to comply with the applicable data protection regulations.

Your webinar data will be deleted automatically at the end of the webinar. We store the data for advertising purposes until you revoke your consent.

GoTo will process and store your data on servers in the United States, among other places (for more about data transfers to the United States, see also Pt. 5).

Click here  for more information about privacy at GoTo.
 

f) Participation in prize draws, contests or similar promotions

From time to time, we offer the opportunity to take part in prize draws, competitions or similar promotions. To carry out these promotions, personal data such as email address, name, address and possibly other information necessary for the promotion may be collected and processed. All personal data provided for such a promotion will only be used to carry out the promotion, e.g. for the notification or delivery of the prize. The data will be deleted after the end of the promotion, provided that there are no retention obligations. The legal basis for the processing of the promotion is Art. 6 para. 1 lit. b GDPR.
 

g) In the context of business contact

For the initiation or conduct of a business relationship, we will process in particular your contact data (name, address, telephone number and e-mail address).

The legal basis for this processing of your personal data is Art. 6 para. 1 lit. a) and lit. b) GDPR (your consent or pre-contractual measures, contract performance), provided that we receive the data directly from you or we enter into a direct contractual relationship with you. Your consent also forms the legal basis for data processing if you have agreed to be contacted in the context of reference requests.

You may withdraw your consent at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. The processing of your data until withdrawing remains lawful. You can withdraw your consent by sending an e-mail to datenschutz@elementar.com or by sending a message to the contact details given in the imprint.

If you are not an actual or potential business partner yourself, we have usually received your contact details from our business partner, who has named you as a contact person. In this case, the processing of your data is based on Art. 6 para. 1 lit. f) GDPR (legitimate interests).
 

h) Use of cookies

Our website uses so-called cookies in several places. Cookies are small text files that are sent to your browser by our web server when you visit our website and are stored on your end device for later retrieval. They serve to make our offer more user-friendly, effective and secure.

Overview of used cookies:

Technically necessary cookies

They enable the proper use of our website.

We use technically necessary cookies or rather process the data collected in this context on the basis of our legitimate interests, which arise from the above-mentioned purposes, which are not opposed by predominant interests on your part. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.

Marketing cookies

They enable us to collect information about the websites you visit. This allows us to show you advertisements that may be of interest to you and to improve our website taking your preferences into consideration.

The use of technically not necessary cookies will only take place after your consent. The legal basis for this is Art. 6 para. 1 sentence 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by making the appropriate settings in the cookie banner and/or in the settings of your browser or by deleting the cookies in your browser.

You can delete already set cookies at any time via the settings of your browser or other software programs. Please note that in this case not all functions of our website may be available.In particular, we would like to draw your attention to the following technologies that we use on our website.
 

(1) Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses cookies, which are stored on your end device for up to two years and enable an analysis of your use of the website. The cookie is used to store personal information such as the time of access, the location from which access was made and the frequency of your visits to our website. Whenever you visit our website, this personal data, including the IP address of the Internet connection you use, is usually transferred to a Google server in the USA and stored there.

Google uses the data and information mentioned above, among other things, to evaluate the use of our website, to compile reports on website activities for us, and to provide further services in connection with the use of our website.

We store the data for 26 months. 

We have activated the IP anonymization function of Google Analytics on our website. This means that your IP address is shortened within the European Union or in other states that are party to the Agreement on the European Economic Area before it is transferred to Google. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser when using Google Analytics is not merged with other data from Google.

You can prevent the setting of cookies at any time by means of a corresponding setting in your browser and thus permanently object to the setting of cookies. In addition, a cookie already set by Google Analytics can be deleted at any time via your browser or other software programs.

It is possible to prevent the collection of data generated by Google Analytics, which is related to the use of this website, and the processing of this data by Google. For this purpose, the browser add-on must be downloaded and installed under the link https://tools.google.com/dlpage/gaoptout. The installation of the browser add-on is considered as an objection by Google. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics.

Finally, you can also prevent the transfer of data to Google Analytics by setting an opt-out cookie in your browser.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Analytics can be found in the Google privacy policy at https://www.google.de/intl/en/policies/privacy/and https://marketingplatform.google.com/about/analytics/terms/us/. There you will also receive further information on your rights and settings options to protect your privacy.

(2) Google Ads

We use the online advertising program Google Ads from Google. In the context of Google Ads we use conversion tracking. Google sets a cookie on your device if you have reached our website via a Google ad on an external website. The cookie is valid for 90 days.

Google provides us with statistical evaluations using the information collected by the cookies. We learn the total number of users who clicked on our advertisement(s) and were redirected to our website. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data, in particular we cannot identify users on the basis of this information.

We ourselves do not collect and process any personal data. By using Google Ads and conversion tracking, we pursue our interest in showing you advertisements that could be of interest to you, to make our website more interesting for you and to be able to calculate advertising costs accordingly.

Due to the use of conversion tracking, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of conversion tracking. We hereby inform you according to our state of knowledge: Through the integration Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, Google will receive your IP address as well as statistical information (browser type and version number, address of the previously visited website (referrer), date and time of the request) and the address of the pages you call up on our website.

You can prevent this in various ways: a) by adjusting your browser settings accordingly, in particular by suppressing third-party cookies, so that you do not receive third-party ads; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.com/settings/ads; c) by deactivating interest-based ads from providers that are part of the self-regulation campaign "About Ads" via the link https://www.aboutads.info/choices; d) by permanently deactivating them in your browsers under the link https://www.google.com/settings/ads/plugin. Please note that in this case, not all functions of our website may be available.

Further information on the purpose and scope of data collection and its processing by Google in the context of Google Ads can be found in the Google Privacy Policy at https://www.google.de/intl/en/policies/privacy/and https://policies.google.com/technologies/ads?hl=en. There you will also receive further information about your rights and settings to protect your privacy.
 

(3) Google Analytics advertising function

We use the Google Analytics advertising functions on our website. This includes Google Analytics reports on performance by demographic characteristics and interests. These reports allow us to break down our site visitors by age, gender and interests and target our ads to the relevant target audience.

For this purpose, Google links data collected by Google Analytics with data generated by Google from interest-based advertising and third-party visitor data.

We store the data for 26 months.

You can prevent the use of the Google Analytics advertising feature in a number of ways: a) by adjusting your browser settings accordingly; b) via the Google ad settings on https://www.google.com/ads/preferences/?hl=en c) by adjusting your cookie settings accordingly, or d) by deactivating it on the Network Advertising Initiative (NAI) website at https://optout.networkadvertising.org/. Please note that in this case not all functions of our website may be available.
 

(4) LinkedIn Insight tag

We use the Insight tag of the social network LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn") on our website. With this measure, we want to design our website to meet the needs and convenience of our users and continuously optimize its content and technology.

The LinkedIn Insight tag allows for the collection of information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides aggregated reports about the website's audience and display performance. LinkedIn also provides retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the LinkedIn member. LinkedIn members can control the use of their personal information for advertising purposes in their LinkedIn account settings.

For more information about the purpose and extent of LinkedIn's data collection and processing, please see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy. There you will also find further information about your rights and settings to protect your privacy.

You can decide at any time via your browser settings whether to execute the Java-Script code required for the tool. Please note that in this case not all functions of our website may be available.

As an alternative to changing your browser settings, you can click on the following link to prevent LinkedIn from collecting data on this website in the future: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
 

(5) Social plug-ins

On our website we use the plug-ins of the social networks Twitter and Youtube. We do not use direct plug-ins, but use the so-called Shariff solution. You can decide for yourself if and when data is transferred to the operators of the respective social networks. When you visit our website, no data is automatically transmitted to the social networks. Only when you click on the respective button does your browser establish a connection to the servers of the respective social network.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policies of these providers. There you will also find further information about your rights and settings to protect your privacy.

a. Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA, https://twitter.com/en/privacy

b. Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, https://policies.google.com/privacy?hl=en.

(6) Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

(7) Google Lead Forms (Google Ads)

We use Google Ads lead forms. With this extension of our Google Ads, we can record your contact requests directly and thus make it easier for interested parties and potential business partners to contact our company.

The following personal data may be collected from you in these forms:

• First and last name
• Work email
• Company name
• Country

Your personal data is stored by Google and made available to us for a period of 30 days for retrieval on the Google servers. At the end of this 30-day period, the data is automatically deleted by Google.

The data obtained in this way will be used by us to process/answer your request and - if necessary - transmitted to our group companies (Section 7).

We process your personal data on the basis of our legitimate interest, Art. 6 para. 1 lit. f) GDPR, which consists in the facilitated and direct contact possibility and, if necessary, also for the implementation of pre-contractual measures, Art. 6 para. 1 lit. b) GDPR.

Information on Google Ads (provider of the lead forms)

Google Ireland Limited

Gordon House, Barrow Street

Dublin 4

Ireland

Google acts as an independent controller for the provision of contact forms in Google search results. Information on data processing by Google can be found in Google's privacy policy: https://policies.google.com/privacy

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. We store your data in a secure operating environment that is only accessible to authorized persons. If you wish to contact us by e-mail, please bear in mind that, due to the nature of the Internet, the confidentiality of the information transmitted can never be 100% guaranteed and the content of e-mails could possibly be viewed by unauthorized third parties.

After expiry of the intended storage period, withdrawal of any consent granted or successful objection to the processing of your personal data and after expiry of tax and commercial law storage regulations, your personal data will be completely deleted, unless you have expressly consented to any further use of your data or this is otherwise legally permissible or necessary.

Your personal data will not be passed on or otherwise transferred to third parties unless this is stated in this Privacy Policy and the transfer is necessary to achieve the stated purpose (e.g. to commissioned technical service providers) or you have expressly consented to this.

6. Transfers to third countries

Personal data will only be transferred to a third country or an international organization if we inform you of this and if the requirements in Art. 44 et seqq. GDPR have been fulfilled.

A third country is a state outside the European Economic Area (EEA) where the GDPR cannot be applied directly. A third country is considered unsafe if the EU Commission has not issued an adequacy decision for the country pursuant to Art. 45 (1) GDPR, confirming that the country has established appropriate protection for personal data.

We will transfer your personal data only if the recipient offers adequate guarantees pursuant to Art. 46 GDPR for the protection of personal data, if you have explicitly consented to the transfer pursuant to Art. 49 (1) lt. a) GDPR, if the transfer is necessary to fulfill contractual duties between you and us, or if another exception from Art. 49 GDPR applies.

Guarantees pursuant to Art. 46 GDPR can include standard contractual clauses, for instance. In these standard contractual clauses, the recipient agrees to provide adequate protection for the data that guarantees a level of protection comparable to the GDPR.

Personal data is transferred to our following group companies in compliance with the provisions of the GDPR and this privacy policy, in particular in accordance with sections 5 and 6 (e.g. as part of your consent to receive our newsletter). The following group companies are each independent controllers within the meaning of Art. 4 No. 7 GDPR and process personal data in accordance with their own privacy policy, which is linked at the respective address:

Elementar Americas Inc.
119 Comac Street
Ronkonkoma, NY 11779

USA

Privacy policy

Elementar Australia Pty Ltd
Lvl 6, 8 Spring Street
Sydney NSW 2000

Australia

Privacy policy

Elementar France Sarl
93 Rue de la Villette
69 003 Lyon

France

Privacy policy

Elementar India Pvt. Ltd.
204, Block-1
DLF Corporate Park, MG Road
Gurugram – 122002

Haryana, India

Privacy policy

Elementar Italia Srl
Via Cavour 2
22074 Lomazzo (Co)

Italy

Privacy policy

Elementar Japan K.K.
Yamashita-cho K-bldg. 9F,
224-1 Yamashita-cho,
Naka-ku, Yokohama 231-0023

Japan

Privacy policy

Elementar Trading (Shanghai) Co., Ltd.
Suite 515, South Building
Vanke 2049 Creativity Area
2100 Dongming Road
Pudong New Area
200123 Shanghai

China

Privacy policy

Elementar UK Ltd.
Isoprime House
Earl Road, Cheadle Hulme
Stockport - SK8 6PT

United Kingdom

Privacy policy

8. Your rights as a data subject 

As a data subject within the meaning of the GDPR, you have the right

• pursuant to Art. 15 GDPR to request information about your personal data processed by us;
• pursuant to Art. 16 GDPR to demand the immediate correction of incorrect or incomplete personal data stored by us;
• pursuant to Art. 17 GDPR to request the deletion of your personal data stored by us;
• pursuant to Art. 18 GDPR to request the restriction of the processing of your personal data;
• pursuant to Art. 20 GDPR to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another controller;
• pursuant to Art. 7 para. 3 GDPR to withdraw any consent granted to us at any time. As a result, we may no longer continue processing based on this consent for the future. This does not affect the lawfulness of the processing that was carried out on the basis of the consent until the withdrawal.

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Right to object and right to lodge a complaint

In addition, pursuant to Art. 21 GDPR, you have the right to object to the processing of your personal data.

If you object, we will no longer process your personal data, unless we can prove compelling reasons for processing that are worthy of protection and outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims on our part.

In the event of violations of data protection regulations, you as the data subject have the right to lodge a complaint with a competent supervisory authority pursuant to Art. 77 GDPR. The competent supervisory authority is the Data Protection Commissioner of the State of Hesse. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

If you have any questions that are not answered by this Privacy Policy or if you would like more detailed information on a specific subject, please contact our data protection officer. Please use the contact details given above.

Date: November 2023